Honda Brio : Test Drive & Review?
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Автор:  JoeClark [ 18 ноя 2017, 11:34 ]
Заголовок сообщения:  Honda Brio : Test Drive & Review?


The Honda Brio has been launched in India at a price of 3.95 - 5.10 Lakhs. It's all about market-share, honey! As recent as 2007, Honda was the No. 5 manufacturer in India, and noticeably ahead of arch rival Toyota. Poor business decisions, grossly overpricing a potential volume car (the Jazz) and the inability to quickly react to changing market conditions saw Honda eventually get overtaken by Toyota. While the Indian car market grew by 30% odd in the most recent financial year (April 2010 - March 2011), Honda actually lost market share points. And from its once No. 5 position, Honda ranked No. 11 in April 2011 (more information here). Corrections were recently rolled in with a price cut on both, the City & the Jazz. While the City regained its no.1 segment position, the effect of the repositioned Jazz is yet to be seen. There is no doubt though that the Jazz is one of the best hatchbacks in the market for the money. The Brio couldn't have arrived a moment too soon. Marking Honda's entry into the sub-5 lakh rupee volumes segment for the first time, it's an important car for the Japanese manufacturer...perhaps the most crucial launch till date. Spend a little time with the car and you'll realise that Honda is no longer willing to make mistakes. More on that in the ensuing posts.

Startup Launch Videos

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